SCHIMBARI IN ALGORITMUL GOOGLE

Salut , va promiteam in urma cu o luna ca o sa revin cu un articol despre ultimele modificari din algoritmul lui Google. Recunosc ca a durat mai mult decat preconizam aceasta analiza dar acum sunt in masura sa va impartasesc aceste informatii deja verificate pe propriile mele siteuri.

Dupa cum ati observat, pe la finalul lunii februarie listarile in Google parca au luat-o razna . Siteuri puternice care erau demult pe primele pozitii au fost aruncate pe pagina 4 , iar altele mici au urcat spectaculos. Recunosc ca a fost pentru prima oara cand m-am speriat si imi venea sa reziliez toate contractele pe SEO si sa imi schimb meseria. ( just kidding).

Dar oricum putin m-am socat, in special pentru ca nu intelegeam ce se intampla. Tot timpul se mai schimbau una alta dar nu asa brusc.

Haideti sa o luam cu inceputul si sa numim aceste ultime modificari ale algoritmului lui Google , asa cum este deja numit pe net ' lupta impotriva fermelor de continut'. Important este ca s-au schimbat foarte mult datele problemei in SEO, adica va trebui clar sa va ajustati si voi strategia dupa ce cititi aceste randuri. De la aceste modificari pot spune cu mana pe suflet ca SEO nu mai este ceea ce era cu ... 4 luni in urma !!! ( deci aici chiar merge chestia cu .... pe vremea mea).

Prima modificare uriasa este ruperea rezultatelor in mai multe categorii : adica cautarea normala, imagini, filme, stiri, carti, bloguri, in timp real ( favorita mea), discutii(forums). Pe Google.com exista chiar mai multe. Aceasta modificare a schimbat clar pozitionarile anumitor siteuri care au fost duse clar pe categoriile specifice.

Recunosc ca eu unul sunt mare fan al acestei modificari pentru ca e mai usor de gasit ce caut , sa nu mai zic ca e mai usor sa imi indexez videoclipurile care au inceput sa aduca traffic destul de mare .

http://danbradu.ro/stiri-seo/schimbari-in-algoritnul-google-aprilie-2011.html

Factorii SEO care conteaza la ranking

Iata un articol care va poate ajuta mult. Zilele trecute am vazut acest articol cu factorii care conteaza in rankuirea siteului dumneavoastra pe primele pozitii din Google .

Lista mi s-a parut ok cu putine exceptii care mi se par cam trecute , dar e o parere personala asa ca nu conteaza.  Va prezint in continuare acesti factori asa cum i-am gasit . 

Spor!!

Search Engine Ranking Factors

1. Keywords in the title of the page

2. Keywords in the headings of the page (h1, h2, h3, etc.)

3. Keywords in domain name

4. Keywords in the file names of the pages, images or any other content

5. Keywords in bold, italics and underlined text

6. Keywords in alt text for the images

7. Keywords in the text of different color/size

8. Variations of keywords on the page (Eg: eat, ate, eaten, eating, eater, etc.)

9. Keyword density on the page

10. Appearance of the keyword in the above half of the page

11. Keywords in the description meta tag

12. Keywords in the keywords meta tag

13. Uniqueness of title, description and keywords with other pages of the site

14. Age of the domain

15. Age of the page

16. TLD of the domain (Eg: .in domains will rank better in google.co.in domain)

17. Hosting location

18. Pagerank of the site

19. Quality of the content (well written, informative, not duplicate)

20. Number of backlinks

21. Quality (PR) of the backlinks

22. Anchor text used for the backlinks

23. Title text (if any) used for the backlinks

24. Age of the backlink

25. Where the backlink appears on the page (top of the pages, bottom of the page)

26. Is the link in-content or exists with other links (pointing to some other site and separated with some specific text [like “,” or “|” ])

27. Number of total links on the page which is linking to you

28. Is the theme of the linking page is same as the linked page

29. Relevance of the keyword with the primary subject of the overall website.

30. Website load time (server response time and the size of the page)

31. Availability of the server (those 99.99% uptime things)

32. Outgoing links (to whom are you linking? Are the related?)

33. Number of pages in the site

34. Website navigation and accessibility (reach-ability of all the pages easily)

35. Links to the internal pages (yes, this will improve the ranking of the main page as well if the navigation is correct)

36. How many people come back from the site to the search engine after searching for the keyword (my be Google tracks this with toolbar)

37. Number of internal page links on your pages (not more than 100)

38. Number of external links on your pages (try to minimize)

39. Backlinks from .gov, .edu links (some thinks, its not a factor)

40. Using “-” hyphen (and not “_” underscore) in your file names wherever space is needed.

41. How often the site is updated

42. Duplicate content from other sources (negative effect)

43. Linking to bad sites (called bad neighborhood) (negative effect)

44. Keyword stuff on the pages or over optimization (negative effect)

45. The speed by which new links are building up for a site. Is it consistent over a longer period?

46. Backlinks from DMOZ and Yahoo directory are considered quite valuable.

47. Avoid session identifiers (SID)

48. Deletion of the pages (dead links on the site) without proper 301/302 redirect (negative effect)

49. HTML validation of the document (I am not sure how much effect it makes)

50. History of the domain (did it do anything bad in the past?)